The invitation
Make it
meme worthy
An amulet to whoever makes the best meme with this.
Robert picks the winner. There is no date. It stays open until the arrow lands.
- Create itAny face in the Quiver, or bring your own.
- Post itIt lands on the board, under your name or nobody’s.
- Win itOne meme. One amulet. One legend.
One meme. One amulet. Open until the arrow lands.
Pick a face, write the line, shoot. No account. Your name is optional, and nobody counts the misses.
The duel
React to one
Any reaction is a vote — the one you react to takes the round
Why any of this works
Four ideas the board is built on. Each one opens where it came from.
You can’t explain an in-joke to an outsider because explaining it would mean transmitting the whole culture that made it. If a meme lands on you, you were there. No badge does that — a badge can be bought.
The essay, II → III The two-way mirrorA like is the same shape whether you were moved or half-scrolling on a train. Making a meme costs something — you had to notice, find the frame, land it — so it carries information back that a like never can.
The essay, III → IV Funny, and trueEvery meme site on the internet ranks on funny. Here the profound and the playful aren’t opposites, so there is more than one counter: 😹 you actually laughed, 👁️ it’s a joke and it’s true.
The essay, IV → VII The one who signed upEvery group generates irreverence, and it has to land somewhere. With no sanctioned place it leaks sideways onto members, or gets suppressed and the room turns stiff. He volunteered so it has somewhere to go.
The essay, VII →
The plate
Anatomy of a meme
A meme is the shortest distance between something we all recognise and something we all feel. Five parts, head to foot, on the man who signed up for it.
- 01The BrainThe turn. The only part that is yours.
- 02The EyesThe face the room already knows.
- 03The ThroatTiming, and knowing when to stop.
- 04The HeartThe half-second where it’s about you.
- 05The LegsWhether it travels without a translator.
The board
The most laughed, and the freshest. Reacting is voting — 😹 you laughed, 👁️ it’s a joke and it’s true.
Most laughed
Just landed